During a panel here at the National Cable and Telecommunications Association's annual tradeshow, Zaslav told CNN's Erin Burnett that the new feature Dish Network introduced recently on its Hopper DVR, which skips advertising during shows that are recorded from broadcast TV could disrupt the industry in a negative way. He said the model is unsustainable since content owners need the advertising revenue to help pay the cost of the content they offer.
"Charlie Ergen and Dish are a distributor of content," he said. "They need us to reach homes with our content. And if there is not going to be advertising fees, then there needs to be a lot higher subscriber fees."
The new Hopper DVR users an ad erasing technology that is embedded in the device. Once turned on, the technology will erase all the advertising that has been recorded on TV shows that air over broadcast TV channels. So far, Dish has limited the technology to broadcast TV channels only.
The new technology is seen as a technological advancement for consumers because it no longer requires them to fast-forward through commercials that have been recorded on their DVRs. But advertisers and content owners, such as Zaslav's Discovery, say they feel they are under attack.