Say hello to the latest additions to Sony's lineup of SXRD projectors announced at CEDIA 2010, the VPL-VW90ES and the VPL-VWPRO1. Previously introduced at IFA, the VPL-VW90ES is not only Sony's first projector to wear the Elevated Standard brand and include all the custom installer tidbits that go with that, but it's also the first to do 3D. The MSRP for all that high end construction, 240Hz framerate and 1,000 ANSI lumens brightness is a buck under $10,000 when it ships in November.