Blu-ray Disc players are doing more than resurrect disc sales with the only true 1080p home entertainment experience, the devices are increasingly used to access subscription video-on-demand content, according to new data from The NPD Group.

Port Washington, N.Y.-based NPD said Blu-ray players are among a group of connected devices that is changing how broadband consumers interact with home entertainment.

Nearly 8 in 10 users who connect their Blu-ray player to access online content download television shows and movies via Hulu, Netflix, and other SVOD services, compared to 69% of connected-TV users and 64% of connected video game console users. Tablets and smartphones tend to be used less frequently to access SVOD services. Nearly one quarter of connected tablet users and about 15% of connected smartphone users access these services on their devices, but consumption is growing.
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